Travel Behaviour Change Strategy

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Responding to the Unlocking Change theme of the ATS and to Policy 97 of the Glasgow Transport Strategy, is the Travel Behaviour Change Strategy. Approved by the City Administration Committee in June 2023, the strategy aims to encourage more sustainable travel choices.

The TBCS uses the Scottish Government's Individual, Social and Material model (ISM) of Behaviour Change as a framework for its policies and actions within. The ISM helps us to understand how people make their travel choices, and then proposes how these choices can be influenced to deliver improved outcomes from transport, in line with the policies of Glasgow's suite of transport strategies.

The strategy sets out a series of short-term priority actions under the 'Action Areas' of I, S and M, as well as a fourth area focusing on Communications. The strategy further acts as overarching guidance for design teams within GCC requiring a behaviour change plan as part of their project delivery."

Related Content

Related Articles

• Glasgow Transport Strategy

Documents

• Travel Behaviour Change Strategy (PDF, 5 MB)(opens new window)
• Glasgow Transport Strategy: Policy Framework Full Document (PDF, 4 MB)(opens new window)

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